Listn vo de teiastn Markn vo da Wejt
De Marktforschungsinstitute Millward Brown und Interbrand ermittln Joar fia Joar de wejdweit hechsten Marknwerte und stejn Listn vo de teiastn Markn vo da Wejd zamma. Interbrand hod zum easchtn Moi 1988 a Listn vo de erfoigreichstn Markn aussabrocht. Seit 2001 erscheint jeds Joar a aktualisiate Listn vo de „Best Global Brands“. Millward Brown vereffentlicht seit 2006 jeds Joar s „BrandZ Top 100 Most Powerful Brands Ranking“.
2009
Werkeln| Millward Brown | |||||
|---|---|---|---|---|---|
| Plotz[1] | Markn | Marknweat [Mrd US-$] |
Ursprung | Vaändarung | |
| 1 | 100,04 | USA | +16% | ||
| 2 | Microsoft | 76,25 | USA | +8% | |
| 3 | Coca Cola | 67,63 | USA | +16% | |
| 4 | IBM | 66,62 | USA | +20% | |
| 5 | McDonald’s | 66,58 | USA | +34% | |
| 6 | Apple | 63,11 | USA | +14% | |
| 7 | China Mobile | 61,28 | China | +7% | |
| 8 | General Electric | 59,79 | USA | -16% | |
| 9 | Vodafone | 53,73 | UK | +45% | |
| 10 | Marlboro | 49,46 | USA | +33% | |
| Interbrand | |||||
|---|---|---|---|---|---|
| Plotz[2] | Markn | Marknweat [Mrd US-$] |
Ursprung | Vaänderung | |
| 1 | Coca-Cola | 68,73 | USA | +3% | |
| 2 | IBM | 60,21 | USA | +2% | |
| 3 | Microsoft | 56,65 | USA | -4% | |
| 4 | General Electric | 47,78 | USA | -10% | |
| 5 | Nokia | 34,86 | Finnland | -3% | |
| 6 | McDonald’s | 32,28 | USA | +4% | |
| 7 | 31,98 | USA | +25% | ||
| 8 | Toyota | 31,33 | Japan | -8% | |
| 9 | Intel | 30,64 | USA | -2% | |
| 10 | Disney | 28,45 | USA | -3% | |
2008
Werkeln| Millward Brown | |||||
|---|---|---|---|---|---|
| Plotz[3] | Markn | Marknweat [Mrd US-$] |
Ursprung | Vaändarung | |
| 1 | 86,0 | USA | |||
| 2 | General Electric | 71,3 | USA | ||
| 3 | Microsoft | 70,8 | USA | ||
| 4 | Coca Cola | 58,0 | USA | ||
| 5 | China Mobile | 57,2 | China | ||
| 6 | IBM | 55,3 | USA | ||
| 7 | Apple | 55,2 | USA | ||
| 8 | McDonald’s | 49,5 | USA | ||
| 9 | Nokia | 43,9 | Finnland | ||
| 10 | Marlboro | 37,3 | USA | ||
| 11 | Vodafone | 37,0 | UK | ||
| 12 | Toyota | 35,1 | Japan | ||
| 13 | Wal-Mart | 34,5 | USA | ||
| 14 | Bank of America | 33,1 | USA | ||
| 15 | Citigroup | 30,3 | USA | ||
| 16 | Hewlett-Packard | 29,3 | USA | ||
| 17 | BMW | 28,0 | Deutschland | ||
| 18 | ICBC | 28,0 | China | ||
| 19 | Louis Vuitton | 25,7 | Frankreich | ||
| 20 | American Express | 24,8 | USA | ||
| 21 | Wells Fargo | 24,7 | USA | ||
| 22 | Cisco | 24,1 | USA | ||
| 23 | Disney | 23,7 | USA | ||
| 24 | UPS | 23,6 | USA | ||
| 25 | Tesco | 23,2 | UK | ||
| 26 | Oracle | 22,9 | USA | ||
| 27 | Intel | 22,0 | USA | ||
| 28 | Porsche | 21,7 | Deutschland | ||
| 29 | SAP | 21,7 | Deutschland | ||
| 30 | Gillette | 21,5 | USA | ||
| 31 | China Construction Bank | 19,6 | China | ||
| 32 | Bank of China | 19,4 | China | ||
| 33 | Verizon Wireless | 19,2 | USA | ||
| 34 | Royal Bank of Canada | 19,0 | Kanada | ||
| 35 | HSBC | 18,5 | UK | ||
| 36 | Mercedes | 18,0 | Deutschland | ||
| 37 | Honda | 16,7 | Japan | ||
| 38 | L'Oreal | 16,5 | Frankreich | ||
| 39 | Pepsi | 15,4 | USA | ||
| 40 | Home Depot | 15,4 | USA | ||
| 41 | Dell | 15,3 | USA | ||
| 42 | Deutsche Bank | 15,1 | Deutschland | ||
| 43 | Ing | 15,1 | Niederlande | ||
| 44 | Carrefour | 15,1 | Frankreich | ||
| 45 | NTT DoCoMo | 15,1 | Japan | ||
| 46 | Target | 14,7 | USA | ||
| 47 | Siemens | 14,7 | Deutschland | ||
| 48 | Banco Santander | 14,5 | Spanien | ||
| 49 | Accenture | 14,1 | USA | ||
| 50 | Orange | 14,1 | Frankreich | ||
| Interbrand | |||||
|---|---|---|---|---|---|
| Plotz[4] | Markn | Marknweat [Mrd US-$] |
Ursprung | Vaändarung | |
| 1 | Coca-Cola | 66,67 | USA | +2% | |
| 2 | IBM | 59,03 | USA | +3% | |
| 3 | Microsoft | 59,00 | USA | +1% | |
| 4 | General Electric | 53,09 | USA | +3% | |
| 5 | Nokia | 35,94 | Finnland | +7% | |
| 6 | Toyota | 34,05 | Japan | +6% | |
| 7 | Intel | 31,26 | USA | +1% | |
| 8 | McDonald’s | 31,05 | USA | +6% | |
| 9 | Disney | 29,25 | USA | ±0% | |
| 10 | 25,59 | USA | +43% | ||
2007
Werkeln| Millward Brown | |||||
|---|---|---|---|---|---|
| Plotz[5] | Markn | Marknweat [Mrd US-$] |
Ursprung | Vaändarung | |
| 1 | 66,43 | USA | +77% | ||
| 2 | General Electric | 61,88 | USA | +11% | |
| 3 | Microsoft | 54,95 | USA | -11% | |
| 4 | Coca Cola | 44,13 | USA | +7% | |
| 5 | China Mobile | 41,21 | China | +5% | |
| 6 | Marlboro | 39,17 | USA | +2% | |
| 7 | Wal-Mart | 36,88 | USA | -2% | |
| 8 | Citigroup | 33,71 | USA | +9% | |
| 9 | IBM | 33,57 | USA | -7% | |
| 10 | Toyota | 33,43 | Japan | +11% | |
| Interbrand | |||||
|---|---|---|---|---|---|
| Plotz[6] | Markn | Marknweat [Mrd US-$] |
Ursprung | Vaändarung | |
| 1 | Coca-Cola | 65,32 | USA | -3% | |
| 2 | Microsoft | 58,71 | USA | +3% | |
| 3 | IBM | 57,09 | USA | +2% | |
| 4 | General Electric | 51,57 | USA | +5% | |
| 5 | Nokia | 33,70 | Finnland | +12% | |
| 6 | Toyota | 32,07 | Japan | +15% | |
| 7 | Intel | 30,95 | USA | -4% | |
| 8 | McDonald’s | 29,40 | USA | +7% | |
| 9 | Disney | 29,21 | USA | +5% | |
| 10 | Mercedes-Benz | 23,59 | Deutschland | +8% | |
2006
Werkeln| Millward Brown | ||||
|---|---|---|---|---|
| Plotz[7] | Markn | Marknweat [Mrd US-$] |
Ursprung | |
| 1 | Microsoft | 62,03 | USA | |
| 2 | General Electric | 55,84 | USA | |
| 3 | Coca-Cola | 41,41 | USA | |
| 4 | China Mobile | 39,17 | China | |
| 5 | Marlboro | 38,51 | USA | |
| 6 | Wal-Mart | 37,57 | USA | |
| 7 | 37,44 | USA | ||
| 8 | IBM | 36,08 | USA | |
| 9 | Citibank | 31,03 | USA | |
| 10 | Toyota | 30,20 | Japan | |
| Interbrand | ||||
|---|---|---|---|---|
| Plotz[8] | Markn | Marknweat [Mrd US-$] |
Ursprung | |
| 1 | Coca-Cola | 67,00 | USA | |
| 2 | Microsoft | 56,93 | USA | |
| 3 | IBM | 56,20 | USA | |
| 4 | General Electric | 48,91 | USA | |
| 5 | Intel | 32,32 | USA | |
| 6 | Nokia | 30,13 | Finnland | |
| 7 | Toyota | 27,94 | Japan | |
| 8 | Disney | 27,85 | USA | |
| 9 | McDonald’s | 27,50 | USA | |
| 10 | Mercedes-Benz | 21,80 | Deutschland | |
2005
Werkeln| Interbrand | |||||
|---|---|---|---|---|---|
| Plotz[9] | Markn | Marknweat [Mrd US-$] |
Ursprung | Vaändarung | |
| 1 | Coca-Cola | 67,53 | USA | ±0% | |
| 2 | Microsoft | 59,94 | USA | -2% | |
| 3 | IBM | 53,38 | USA | -1% | |
| 4 | General Electric | 47,00 | USA | +7% | |
| 5 | Intel | 35,59 | USA | +6% | |
| 6 | Nokia | 26,45 | Finnland | +10% | |
| 7 | Disney | 26,44 | USA | -2% | |
| 8 | McDonald’s | 26,01 | USA | +4% | |
| 9 | Toyota | 24,84 | Japan | +10% | |
| 10 | Marlboro | 21,19 | USA | -4% | |
Beleg
Werkeln- ↑ millwardbrown.com - BrandZ Top 100 2009 Report
- ↑ interbrand.com - Best Global Brands 2009
- ↑ millwardbrown.com - BrandZ Top 100 2008 Report
- ↑ interbrand.com - Best Global Brands 2008
- ↑ millwardbrown.com - BrandZ Top 100 2007 Report
- ↑ interbrand.com - Best Global Brands 2007
- ↑ millwardbrown.com - BrandZ Top 100 2006 Report
- ↑ interbrand.com - Best Global Brands 2006
- ↑ interbrand.com - Best Global Brands 2005